Benetton supports and promotes Africa for Africans. In partnership with Youssou N’Dour.
Dakar, 13th February 2008. Benetton puts the spotlight on entrepreneurial Africa. Its global communication campaign for 2008 promotes the Birima micro-credit programme in Senegal, a co-operative credit society founded by the Senegalese singer Youssou N’Dour. The programme will also receive financial support from Benetton Group. Africa Works - the slogan of the campaign developed by Fabrica [...] [...more]
